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Show people doing things Google already handles to highlight how seamless life becomes when the small stuff just works. Examples: manually navigating with a map sprawled open in the car, running to change the temp on a thermostat when your roommate asks no matter what you were in the middle of, having a local translating when buying flowers and they follow you - making an intimate moment awkward.
A campaign centred on the plush lounge area within Aritzia, (now with its own coffee shop). The looks are so good, they deserve an audience, so we made an stage for them - where friends get to enjoy being a spectator to style.
Google maps has a powerful understanding of where you have been and where you are exploring for the first time. Imagine an option on google maps for a self guided walking tour where ambient audio, historical facts and parking memory or transit directions pose as a conversation on a solo discovery day in new city. Real-world interactive assistive layer.
Low nutrition food often takes up more physical space then nutrient rich counterparts. Create a Packaging system that reflects how much of your daily diet items should take up—regardless of how big or small they actually are.
Romantic montage of fire-lit first dates: candles, campfires, cooking dinner, and fireworks—set to the soundtrack “Dancing in the Dark” by Bruce Springsteen
An algorithm-free record bin inside Spotify. Browse by cover art. Great for VR, or just crate-digging nostalgia.
Wall-mounted laundry hamper with an edge zone where stuff can hang in between clean and dirty. Functioning like the famous ‘ bedroom chair’ without the needed floor space. Just tip it in when it’s past the point of no return and needs a cycle.